Instantly

Instantly is an outbound sales platform that combines cold email sending, a B2B lead database, and AI agents that help find prospects and handle replies. You connect as many email accounts as you need, warm them up inside the platform, build multi-step campaigns, and track replies in a shared inbox. The lead side includes a database, a verifier, and website visitor identification, so prospecting and outreach sit in one account. Newer AI features include a sales agent that can assemble a campaign end to end and a reply agent that answers prospects automatically. Reporting covers opportunities, pipeline, and closed deals rather than only opens and clicks.

Key Features

• Unlimited connected email accounts and unlimited warmup on paid plans.
• Multi-step campaigns with advanced sequences, scheduling, and A/Z testing.
• A B2B lead database, lead finder agent, and email verification.
• Deliverability tooling that includes inbox placement tests and reputation protection.
• AI Sales Agent, AI Reply Agent, and AI BDR workflows for outbound tasks.
• A unified inbox and CRM with pipeline, opportunity, and deal reporting.
• A ChatGPT connector for finding leads, creating campaigns, and managing replies in conversation.

Who is it for

• Agencies running cold email for several clients at once.
• Founders and small sales teams building outbound without a large stack.
• Sales development teams that need mailbox scale and deliverability control.
• Marketing teams adding outbound to an existing inbound motion.
• Recruiters and business developers who prospect by email at volume.

What can you do with Instantly

• Launch a cold email campaign from a list of leads and a sequence of messages.
• Warm up new mailboxes before sending and monitor inbox placement.
• Search the lead database and verify addresses before adding them to a campaign.
• Let an AI agent draft personalized outreach for a segment.
• Route replies to the right person with automated workflows and tags.
• Track which campaigns create pipeline and pause the ones that do not.

How does Instantly work

1. Create an account and connect the mailboxes you want to send from.
2. Turn on warmup so new accounts build reputation before a campaign starts.
3. Import or find leads, verify the addresses, and organize them into lists.
4. Build a campaign with steps, timing, and personalization, or ask the AI agent to assemble one.
5. Monitor replies in the unified inbox and let the reply agent handle routine responses.
6. Review pipeline and deal reporting, then adjust or scale the campaigns that perform.

Pricing

• Growth: $47 per month, with unlimited email accounts and warmup, 1,000 uploaded contacts, and 5,000 emails per month.
• Hypergrowth: $97 per month, with 25,000 uploaded contacts and 125,000 emails per month.
• Light Speed: $358 per month, with 100,000 uploaded contacts, 500,000 emails per month, and the SISR system.
• Enterprise: custom pricing with a private deliverability network and volume above the Light Speed limits.
• A free starting option and a yearly billing toggle are offered on the pricing page.

FAQ

Can I connect unlimited email accounts?

Yes. Paid plans list unlimited connected accounts and unlimited warmup, so you can send from as many mailboxes as your setup allows.

Does Instantly provide leads?

Yes. It includes a B2B lead database, verification, and a lead finder agent, which means you can source and clean prospects without a separate tool.

Is Instantly only for cold email?

No. It also covers a CRM, website visitor identification, inbox placement testing, and automated workflows that react to replies or bookings.

What does the AI Reply Agent do?

It reads incoming replies and responds on your behalf using your instructions, which reduces the manual work of handling common questions and objections.

Is there a free plan?

You can start for free, but the published plans begin with Growth at $47 per month. Check the pricing page for the current trial terms and yearly options.