Ada

Ada is a platform for building and managing an AI agent for customer service. The agent is created and customized in the Ada dashboard, where an AI Agent Manager sets its knowledge, tone, and guardrails. It answers questions from your help center and website content, can take actions in external systems through APIs, and transfers customers to human agents when a conversation needs one. Ada supports chat, email, voice, and social messaging channels.

Key Features

• An AI Agent that learns from existing knowledge bases, website content, and articles created inside Ada.
• Knowledge ingestion from sources such as Zendesk and Salesforce, plus a Knowledge API for custom systems.
• Actions that call external APIs to check order status, update an account, or verify customer details.
• Processes that chain multiple actions into a structured workflow for multi-step requests.
• Playbooks that guide a conversation step by step, similar to an internal operating procedure.
• Proactive Outreach that starts a conversation by message or phone call before the customer asks.
• Persona, greetings, custom instructions, and language settings that shape every response.

Who is it for

• Customer support teams that handle chat, email, voice, and social channels.
• Businesses that already keep answers in a help center or a system such as Zendesk or Salesforce.
• Operations teams automating flows such as refunds, order checks, and account updates.
• Support leaders who want to test agent behavior before exposing it to customers.
• Multilingual support organizations that need to control which languages the agent replies in.

What can you do with Ada

• Answer common customer questions from your existing knowledge without writing new scripts.
• Let the agent check an order or update an account through an authenticated API action.
• Build a refund flow that verifies policy, confirms eligibility, and then triggers the action.
• Guide a troubleshooting conversation with a playbook and escalate to a human when needed.
• Reach out proactively with a message or call about an outage, an order, or a new service.
• Review conversations and performance in the dashboard, then refine the agent with coaching.

How does Ada work

• Create the agent in the Ada dashboard and set its persona, tone, and supported languages.
• Connect knowledge sources, import website content, or write articles, then let the agent ingest them.
• Add actions for external systems, using API tokens for secure authentication.
• Build processes and playbooks for requests that need several steps or a careful conversation.
• Test interactions in the dashboard, publish to your channels, and monitor results over time.

Pricing

• Check the official website for current pricing and plan details.

FAQ

What is Ada?

Ada is a platform for creating and managing an AI agent for customer support. The agent handles conversations and can take actions in connected systems.

Which channels does Ada support?

The agent works across chat, email, voice, and social messaging, and it integrates with websites, apps, and support systems.

How does the AI agent learn about my business?

It ingests knowledge from existing knowledge bases such as Zendesk or Salesforce, imported website content, articles created in Ada, and custom sources added through the Knowledge API.

Can the agent take actions, not just answer questions?

Yes. Actions call external APIs to retrieve or process information, and processes chain several actions together for multi-step requests.

Does Ada hand off to human agents?

Yes. The agent transfers customers to human agents when a conversation needs one, and handoff blocks can be part of a process.

Is Ada pricing public?

Ada does not publish plan prices on its documentation site, so contact sales or check the official website for current pricing and plan details.