Adobe Firefly
AI creative space for generating and editing images, video, audio, and vector graphics.
- Image generation and editing, including Generative Fill, Generative Expand, object removal, background extension, and upscaling.
- Video generation from text or stills, plus editing by describing changes, upscaling, translation, and dubbing.
- Audio tools for soundtracks, sound effects, and voiceovers, with translation into more than 20 languages.
- The Firefly AI Assistant, which picks the right tool for a task so you stay in one place.
Best for: Content creators and video editors producing assets without a full crew. · Art directors and marketers exploring campaign visuals before final production. · Design teams that want shared boards and a common model library.
Introduction
Adobe Firefly is an AI-powered creative space for producing and editing images, video, audio, and vector graphics. You start from a text prompt and can stay inside the app from first idea to exported file, or send results into Photoshop, Illustrator, Premiere, Lightroom, and Express. It combines Adobe's own models with models from other companies in one interface. Outputs carry Content Credentials, and Adobe describes its models as commercially safe because they are trained on licensed and public-domain content.
Key Features
- Image generation and editing, including Generative Fill, Generative Expand, object removal, background extension, and upscaling.
- Video generation from text or stills, plus editing by describing changes, upscaling, translation, and dubbing.
- Audio tools for soundtracks, sound effects, and voiceovers, with translation into more than 20 languages.
- The Firefly AI Assistant, which picks the right tool for a task so you stay in one place.
- Firefly Boards, a shared infinite canvas for moodboards and storyboards.
- Custom Models in public beta, which train on your own images to keep a consistent style.
- Partner models such as GPT Image, Gemini, FLUX, Runway, Kling AI, Luma AI, ElevenLabs, and Topaz.
Who is it for
- Content creators and video editors producing assets without a full crew.
- Art directors and marketers exploring campaign visuals before final production.
- Design teams that want shared boards and a common model library.
- Photographers and social media creators who need fast retouching.
- Enterprise teams that require commercial-use clarity and content provenance.
What can you do with Adobe Firefly
- Generate an image, then remove objects, extend the background, or upscale it.
- Turn a still or a description into a short video and refine it with descriptive edits.
- Create soundtracks, sound effects, and voiceovers, and translate audio or video.
- Build a moodboard or storyboard on a shared board before production.
- Train a custom model to carry one style across a campaign.
- Move a result into Adobe applications for finishing, or export PNG, JPG, or MP4.
How does Adobe Firefly work
- Open Firefly in a browser or on mobile and choose the asset type.
- Write a prompt, accepted in more than 100 languages, and pick a model.
- Review the options and refine them with editing tools or by describing the change.
- Add references, boards, or a custom model when a project needs a consistent look.
- Send the result to another Adobe application for finishing, or download it.
- Track origin and edits through Content Credentials attached to the output.
Pricing
- Firefly Free is offered at no cost.
- Paid individual plans are Firefly Standard, Firefly Pro, and Firefly Pro Plus.
- Business plans add Firefly Pro for teams, Firefly Pro Plus for teams, and Firefly Premium for teams.
- Check the official website for current pricing and plan details.
FAQ
Is there a free Firefly plan?
Yes. Firefly Free costs nothing. Paid plans unlock more model access and features, with generative credits powering premium tools.
Can I use Firefly output commercially?
Adobe states that Firefly models are commercially safe, having been trained on licensed and public-domain content, and that outputs carry Content Credentials. Terms vary by plan, so check the current licensing terms before publishing.
Which Adobe applications does Firefly connect to?
Results can move into Photoshop, Illustrator, Premiere, Lightroom, and Express, and mobile creations sync to Creative Cloud so they are available in those applications.
What are Content Credentials?
They are provenance metadata attached to generated output, recording that content was made with AI and what edits followed. They help viewers and platforms identify how an asset was produced.
Does Firefly include models from other companies?
Yes. Alongside Adobe's own models, Firefly offers partner models such as GPT Image, Gemini, FLUX, Runway, Kling AI, Luma AI, ElevenLabs, and Topaz in the same interface.
Can Firefly translate video?
Yes. It can translate and dub existing footage, including audio and video, into more than 20 languages.
