Photoroom

Photoroom is an AI photo editor built for product photography and marketplace listings. It removes backgrounds, places products into generated scenes, and produces the video ads that shops use on social channels. The company presents it as a full visual solution for ecommerce, whether a seller is listing a first product or managing millions of SKUs. Work happens in the web app, in bulk, or through an API.

Key Features

• Background Remover for one-click cutouts, plus AI Backgrounds for generated scenes.
• AI Product Photography, AI Fashion Models, Virtual Try-On, and Product Staging for studio-style visuals.
• AI Shadow, Recolor, and an Image Enhancer for making products look natural in a scene.
• Video Generator, Video Ad Maker, and fashion, beauty, and food templates for social ads.
• Batch Processing and Product Catalog tools for editing thousands of images in one pass.
• Instant Resize for adapting one image to Instagram, Amazon, Shopify, and other formats.
• A brand library, team workspaces, an MCP connector, and an API for automated pipelines.

Who is it for

• Online sellers listing products on marketplaces or their own stores.
• Fashion and beauty brands that need model shots and lifestyle scenes without a studio.
• Retail and catalog teams handling large volumes of product images.
• Marketing teams producing social and video ads from product photography.
• Agencies and enterprises that need brand controls, roles, and API access.

What can you do with Photoroom

• Remove a product background and drop the item into a clean studio or lifestyle scene.
• Create model and mannequin shots for apparel without a photo shoot.
• Resize one product image for several sales channels automatically.
• Produce short video ads from a product photo using templates.
• Batch-edit a whole catalog and keep every image on brand.
• Audit a product page with the Product Page Rater and see what to fix.

How does Photoroom work

• Upload a product photo in the web app, on mobile, or through the API.
• Remove the background and choose a preset or generated background.
• Add shadows, recolor the product, or place it in a staged scene.
• Resize the result for each channel and apply brand assets from the library.
• Export single images, or run a batch over a full catalog.
• Generate a video ad from the same product shot when a campaign needs motion.

Pricing

• Pro costs 7.50 US dollars per month billed yearly and includes 8,000 AI credits and 1,000 exports.
• Max costs 20.99 US dollars per month billed yearly and includes 25,000 AI credits, 3,000 exports, and the Video Generator.
• Ultra costs 82.50 US dollars per month billed yearly and adds 4K video and image resolution with 75,000 AI credits and 10,000 exports.
• Enterprise pricing is custom and adds visual agents, an SLA, SSO, and SOC 2 Type 2 controls.

FAQ

Is there a free plan?

The published pricing page lists Pro, Max, Ultra, and Enterprise plans and offers a free trial rather than a permanent free tier. Check the current plan page before signing up for details.

What are AI credits used for?

Credits are consumed by the credit-intensive tools, such as AI Fashion Models, generated backgrounds, adjustable shadows, and the Video Generator. Each plan includes a monthly allowance and a cap on exports.

Can Photoroom handle large catalogs?

Yes. Batch Processing and Product Catalog tools are designed for editing thousands of images in one pass, and the API supports automated image production at scale.

Does Photoroom make video ads?

Yes. The Video Generator and Video Ad Maker turn product shots into ready-to-post video, with templates for fashion, beauty, and food brands.

Can I keep images on brand?

Yes. A brand library stores colors, logos, and layouts, and team workspaces add roles and permissions so multiple people can work on the same catalog.

Does Photoroom offer an API?

Yes. There is an API for integrating image production into your own systems, an MCP connector, and a marketplace sync for publishing to sales channels.